g5u1's Profile

I would much rather see dedicated Page Up and Page Down buttons, as well as a forward Delete without having to use third-party hacks. They need to get rid of the useless enter key.

Apps: Toast Titanium BBEdit / TextWranger NetNewsWire VLC Player System enhancements: MenuMeters http://www.ragingmenace.com/software/menumeters/ Butler http://www.petermaurer.de/nasi.php?thema=butler&sprache=english MenuCalendarClock http://www.objectpark.net/mcc.html LiteSwitch http://www.proteron.com/liteswitchx/ DefaultFoldersX http://www.stclairsoft.com/DefaultFolderX/ DoubleCommand (remap that useless "enter" key!) http://doublecommand.sourceforge.net/ And yes, even though Quicken on Mac is inferior to the Win version, there's simply no better alternative on Mac. Believe me, I've looked!

When you're a public company, the phrase "fear of increased sales" does not exist in the vocabulary of mgmt or stockholders. So that's never a reason to not advertise. Apple is going to ride the iPod wave for as long as it can. If the iPod can attract non-Mac users to consider using Macs, while selling iPods at the same time, that's better bang for the buck than strictly advertising OS X. It's very difficult to sum up why OS X is better than WinXP to someone who's never used a Mac before, especially in a 30-60 second TV spot. Like The Matrix, one cannot be told what OS X can do; they must experience it for themself. All the advertising in the world is meaningless if the product that's being promoted is not easily accessible. For something as complex as an OS, this is where the Apple Stores come in. The stores make it easy for people to come in, ask questions, and really experience what Mac is all about. Whether it's an iPod ad, a Mac ad, or word of mouth that brought them in, it's here where the consumer makes the real decision to switch to Mac or not. And this is what most people don't understand about marketing. Consumers don't make decisions to purchase big-ticket items after seeing an ad or two. And switching to Mac is a big deal, in terms of time and energy spent in learning the new system, as well as monetary considerations for the purchase. Hence, it becomes a war between brands and leaves it to the consumer to seek out more information and determine which is more suitable for them. Some will choose Wintel, others will choose Mac. The iPod ad campaign reinforces the Apple brand and associates a "coolness" factor to Apple that no existing product ever could for Msft. If Apple were to start an ad campaign soley for OS X, instead of showing off what OS X can do as most Mac users suggest, it would be better for Apple to point out a specific task that is difficult to accomplish in the Wintel world, and show how it's easily done in the Mac world. That is something that Wintel users could relate to and may make them reconsider why they continue doing things the hard way.

spotlight is not meant to be an applications launcher. it's a search utility. i personally don't have much use for spotlight as i don't use mail/ical/addressbook/safari/iwork, and my files are organized enough so i can find what i need w/ a finder search. let quicksilver/launchbar/butler do its thing and spotlight do its thing. people who upgraded are just starting to realize the power of apple's marketing muscle.